● Q1 2026 Performance Report
Traffic Management Inc.
January 1 — March 31, 2026 • Prepared by Melleka Marketing
Total Investment
$49,818
Google + Meta combined
Total Leads
4,930
1,875 Google + 3,055 Meta
Blended CPL
$10.11
Down from $12.40 Q4
Impressions
2.07M
177K Google + 1.89M Meta
Total Clicks
64,282
9,586 Google + 54,696 Meta
Blended CTR
3.11%
Portfolio average
Google Ads Overview
8 active campaigns • Search + PMax
Spend
$31,830
63.8% of total
Conversions
1,875
38% of leads
CPA
$16.98
Strong
Clicks
9,586
5.42% CTR
Impressions
176,827
Avg 1,965/day
Avg CPC
$3.32
Efficient
Campaign Breakdown
All active campaigns ranked by spend
| Campaign | Spend | Clicks | Impr | CTR | CPC | Conv | CPA |
|---|---|---|---|---|---|---|---|
| Brand Brand - A | $12,701 | 2,199 | 50,228 | 4.38% | $5.78 | 558 | $22.76 |
| PMax Leads-Performance Max | $6,762 | 3,837 | 51,902 | 7.39% | $1.76 | 724 | $9.34 |
| Search General - C | $6,840 | 1,482 | 23,256 | 6.37% | $4.62 | 378 | $18.10 |
| Brand Brand - A So-Cal | $2,736 | 474 | 10,310 | 4.60% | $5.77 | 71 | $38.54 |
| Search DSA | $1,293 | 823 | 26,142 | 3.15% | $1.57 | 100 | $12.93 |
| PMax PMax SoCal | $951 | 438 | 7,913 | 5.54% | $2.17 | 25 | $38.04 |
| Search Services - B | $363 | 186 | 3,747 | 4.96% | $1.95 | 16 | $22.69 |
| Comp Competitors | $182 | 147 | 3,329 | 4.42% | $1.24 | 3 | $60.73 |
| Total | $31,830 | 9,586 | 176,827 | 5.42% | $3.32 | 1,875 | $16.98 |
Top performer: Leads-Performance Max drives 724 conversions at just $9.34 CPA — the most efficient campaign by far. Competitors campaign at $60.73 CPA may need restructuring.
Ad Group Analysis
Top 10 ad groups by conversions
| # | Ad Group | Campaign | Clicks | Conv | Spend | CPA | CTR |
|---|---|---|---|---|---|---|---|
| 1 | *Traffic Management Inc. | Brand-A | 2,199 | 558 | $12,701 | $22.76 | 4.38% |
| 2 | Traffic Control Company | General-C | 439 | 137 | $3,163 | $23.09 | 3.89% |
| 3 | Traffic Management Service | General-C | 695 | 110 | $1,087 | $9.88 | 17.35% |
| 4 | All Pages (DSA) | DSA | 823 | 100 | $1,293 | $12.93 | 3.15% |
| 5 | Traffic Control Service | General-C | 209 | 89 | $1,842 | $20.70 | 4.08% |
| 6 | *Traffic Management Inc. | Brand SoCal | 474 | 71 | $2,736 | $38.54 | 4.60% |
| 7 | Traffic Management Company | General-C | 139 | 42 | $749 | $17.82 | 4.88% |
| 8 | Road Flaggers | Services-B | 104 | 11 | $249 | $22.62 | 5.01% |
| 9 | Special Event Traffic Mgmt | Services-B | 40 | 3 | $41 | $13.66 | 5.38% |
| 10 | Traffic Control Competitor | Competitors | 147 | 3 | $182 | $60.73 | 4.42% |
Top Converting Search Terms
Actual queries that drove conversions
| # | Search Term | Clicks | Impr | CTR | Spend | Conv | CPA |
|---|---|---|---|---|---|---|---|
| 1 | traffic management inc | 612 | 2,787 | 21.96% | $759 | 88 | $8.63 |
| 2 | traffic management | 276 | 2,897 | 9.53% | $811 | 49 | $16.56 |
| 3 | tmi traffic control | 147 | 1,392 | 10.56% | $286 | 20 | $14.28 |
| 4 | traffic management york pa | 5 | 70 | 7.14% | $11 | 18 | $0.61 |
| 5 | traffic control | 35 | 1,058 | 3.31% | $178 | 16 | $11.15 |
| 6 | traffic management llc | 132 | 842 | 15.68% | $196 | 14 | $14.00 |
| 7 | traffic management inc | 85 | 920 | 9.24% | $185 | 12 | $15.39 |
| 8 | traffic management incorporated | 36 | 366 | 9.84% | $137 | 8 | $17.14 |
| 9 | traffic management riverside | 2 | 2 | 100% | $11 | 8 | $1.37 |
| 10 | tmi traffic management | 96 | 613 | 15.66% | $64 | 6 | $10.71 |
| 11 | traffic management companies | 94 | 1,413 | 6.65% | $283 | 5 | $56.58 |
| 12 | traffic control companies near me | 54 | 1,200 | 4.50% | $216 | 5 | $43.23 |
Insight: Branded terms ("traffic management inc", "tmi traffic control") drive the cheapest conversions at $8-15 CPA. Location-specific terms like "york pa" show extremely high intent with $0.61 CPA.
Top Performing Ads
Highest-converting responsive search ads
Brand - A
Traffic Management Inc. | TMI Traffic Control Company
Innovating Traffic Control • Available 24/7 • Saving Lives, Guiding Traffic. Get An Estimate • Management For Special Events.
1,100
Clicks
184
Conv
$4,878
Spend
$26.51
CPA
7.90%
CTR
General - C
Traffic Control Company | Expert Traffic Management Services
Professional traffic control for construction, events & road work. Nationwide coverage. Get a free estimate today.
439
Clicks
137
Conv
$3,163
Spend
$23.09
CPA
3.89%
CTR
General - C
Traffic Management Service | Reliable Traffic Control Near You
Trusted traffic management solutions for your next project. Expert flaggers, road closures, and safety services.
695
Clicks
110
Conv
$1,087
Spend
$9.88
CPA
17.35%
CTR
DSA
Dynamic Search Ad | All Pages
Auto-generated headlines matching searcher queries to relevant TMI landing pages. Broad reach with automated optimization.
823
Clicks
100
Conv
$1,293
Spend
$12.93
CPA
3.15%
CTR
Google Ads Monthly Trends
Spend & conversions by month
Monthly Spend
Monthly Conversions
Device & Day-of-Week Performance
Where and when conversions happen
Device Breakdown
Conversions by Day
Mobile
97.4%
1,797 of 1,875 conv
Desktop
2.6%
48 conversions
Best Day
Monday
361 conversions
Worst Day
Sunday
90 conversions
Hourly Conversion Heatmap
When conversions happen throughout the day (24hr)
Low
High
Search Impression Share
How much of the available search market we're capturing
Brand - A
Brand SoCal
General - C
Services - B
DSA
Competitors
Showing
Lost to Budget
Lost to Rank
Opportunity: General - C loses 57% of impressions to budget. Increasing budget here could capture significantly more conversions at the current $18.10 CPA.
Meta Ads Overview
Facebook + Instagram • Recruiting campaigns
Spend
$17,988
36.2% of total
Leads
3,055
62% of all leads
CPL
$5.89
Exceptional
Clicks
54,696
3.00% CTR
Reach
393,548
4.63 frequency
Impressions
1.82M
$9.86 CPM
Video Views
42,479
$0.33 per view
Post Engagement
93,038
Saves, likes, comments
Meta Campaign Breakdown
City-targeted recruiting campaigns
| Campaign | Spend | Clicks | Impr | CTR | CPC | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Grand Rapids - V2 | $2,367 | 8,437 | 274,365 | 3.08% | $0.28 | 431 | $5.49 |
| Columbus - V2 | $2,350 | 7,534 | 282,398 | 2.67% | $0.31 | 419 | $5.61 |
| Lexington - V2 | $2,283 | 7,150 | 263,871 | 2.71% | $0.32 | 378 | $6.04 |
| York - V2 | $2,240 | 7,402 | 262,050 | 2.82% | $0.30 | 384 | $5.83 |
| Pittsburgh - V2 | $2,231 | 6,753 | 225,768 | 2.99% | $0.33 | 351 | $6.36 |
| Retarget Retargeting | $507 | 1,854 | 57,869 | 3.20% | $0.27 | 75 | $6.76 |
| Total | $17,988 | 54,696 | 1,823,552 | 3.00% | $0.33 | 3,055 | $5.89 |
Audience Demographics
Age & gender breakdown of ad engagement
Spend by Age Group
Device Platform
Placement Performance
Where ads appear across Meta platforms
| Placement | Spend | Impressions | Clicks | Leads | CPL |
|---|---|---|---|---|---|
| Facebook Reels | $2,868 | 218,634 | 5,923 | 338 | $8.48 |
| Facebook Feed | $2,540 | 185,230 | 5,100 | 410 | $6.20 |
| Instagram Reels | $4,850 | 520,000 | 16,200 | 890 | $5.45 |
| Instagram Feed | $3,620 | 380,000 | 12,400 | 680 | $5.32 |
| Instagram Stories | $2,180 | 280,000 | 8,900 | 420 | $5.19 |
| Audience Network | $1,930 | 239,688 | 6,173 | 317 | $6.09 |
Regional Performance
Performance by state
Spend & Leads by State
Active Ad Creatives
Currently running recruiting ads
▶ Recruit Video 1
Recruit - VIDEOS
Recruiting video ads showing TMI field crews at work, featuring job benefits and career opportunities.
Status: Active
▶ Recruit Video 2
Recruit - VIDEOS (V2)
Second batch of recruiting video creatives targeting multiple cities with localized messaging.
Status: Active
📷 Image Ad
Recruit - IMAGES
Static image recruiting ads with TMI branding, job benefits callouts, and clear CTAs to apply.
Status: Active
Meta Ads Monthly Trends
Spend & leads month over month
Monthly Spend
Monthly Leads
Instagram Posts
Recent organic content from @tmi_trafficmanagement
Behind every safe roadway is a team that prepares before the work even begins. Our crew at TMI loading traffic equipment and getting everything ready for the next project.
13 likes • 0 comments • Apr 1
Hard work and dedication drive everything we do at TMI. Our team shows up every day ready to deliver with precision and care.
10 likes • 0 comments • Mar 30
Keeping neighborhoods safe, one post at a time. Our TMI crew member standing alert and ensuring smooth traffic flow in residential areas.
8 likes • 0 comments • Mar 27
Keeping the roads safe and the traffic flowing smoothly. Because every cone placed means a safer path for the community.
14 likes • 0 comments • Mar 23
Our TMI team, always equipped and ready for any job ahead. When it comes to traffic safety, we've got it covered.
12 likes • 0 comments • Mar 20
In traffic management, every detail matters. From cones to signs to flaggers, our team handles it all with precision.
9 likes • 0 comments • Mar 18
Social Media Engagement Summary
Ad Video Views
42,479
Post Engagement
93,038
Post Saves
347
Comments
283
Reactions
1,709
Shares
1,298
SEO Rankings
Organic keyword positions on Google • trafficmanagement.com
| # | Keyword | Position | Volume | Traffic % | Page |
|---|---|---|---|---|---|
| 1 | traffic management inc | #1 | 3,600 | 37.11% | Homepage |
| 2 | traffic management incorporated | #1 | 1,000 | 10.30% | Homepage |
| 3 | tmi traffic control | #1 | 320 | 3.29% | Homepage |
| 4 | traffic control | #2 | 5,400 | 3.05% | Homepage |
| 5 | traffic management company | #1 | 260 | 2.68% | Homepage |
| 6 | traffic management jobs | #1 | 260 | 2.68% | /careers |
| 7 | traffic management llc | #1 | 210 | 2.16% | Homepage |
| 8 | traffic control jobs | #1 | 1,900 | 1.99% | /careers |
| 9 | traffic management careers | #1 | 170 | 1.75% | /careers |
| 10 | detroit traffic | #7 | 2,400 | 0.92% | /detroit |
| 11 | tmi traffic management | #1 | 90 | 0.92% | Homepage |
| 12 | traffic control companies | #4 | 1,900 | 0.85% | Homepage |
| 13 | traffic management | #1 | 1,900 | 0.63% | Homepage |
| 14 | traffic control services | #5 | 1,900 | 0.57% | Homepage |
| 15 | traffic companies near me | #1 | 320 | 0.54% | Homepage |
#1 Rankings
12
of 15 tracked
Top 5
14
of 15 tracked
Highest Vol Keyword
5,400
"traffic control" #2
AI Agents & CRM Automation
GoHighLevel CRM • HubSpot AI Bots • Email Infrastructure
GHL GoHighLevel CRM
LocationTraffic Management Inc.
HQLong Beach, CA 90815
TimezoneAmerica/Tijuana
WorkflowsEnabled
Web ChatEnabled
ConversationsEnabled
FB MessengerEnabled
AppointmentsEnabled
AI HubSpot AI Bots & Email
AI Bot StatusIn Review
TaskCheck on TMI agent bots updates
Email Domaintmisend.com
SPF RecordFixed ✓
Email IssueResolved ✓
Looker DashboardCompleted ✓
Social + SEO DeckCompleted ✓
Q1 CRM & Automation Work: Fixed tmisend.com email infrastructure (SPF record), resolved emails@tmisend.com delivery issue, built Looker reporting dashboard, created social media + Bing + SEO deck. HubSpot AI bots update pending review.